Formland is Calling – and I'm Already Packing my bags! | Smart is Beauty

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When you work in interiors, there are a few events you mark on the calendar in pen, not pencil. Formland is one of mine.

If you’ve been following along for a while, the name probably rings a bell. I’ve been making the trip to Herning, Denmark twice a year for... well, as long as I can remember. It’s become something of a design pilgrimage—a chance to soak up inspiration, catch up on the latest trends, and listen to fascinating talks.

This Autumn's show runs from 17–19 August, with a focus on Spring/Summer 2026 (I know, we're only just finishing up here with summer 2025, but a girl can dream!). There’ll be 352 exhibitors showing off their latest creations, with many of my favourite Danish brands among them. 

If you’re toying with the idea of going, here’s a little nudge: it’s free for international visitors. So why not? Come for the design, stay for the pastries - and maybe we can have a coffee together too! 

Here are a few highlights to keep an eye out for at this Autumn's fair: 

The exhibitors

With over 352 exhibitors to discover, there’s a lot to take in – and chances are, many of the pieces you’ll spot will be popping up in the homes I feature on My Scandinavian Home in 2026. You can find all the exhibitors here.

Activities and talks

One of the things I love most about Formland (aside from the coffee and dreamy styling) is the energy that comes from all the extras — the curated concept areas, inspiring trend zones, and genuinely good talks and workshops.

Each show brings fresh ideas, from insightful chats with trend experts to clever installations that make you want to rethink your entire home (again). There’s also a strong focus on sustainability, including a circular concept area that’s always worth a wander. You can find the full programme here.

Can't make it to the fair? 

No worries — you can follow along from your sun lounger (or wherever you are) as I’ll be sharing all my finds live from the fair on Monday 18th August over on my Instagram Stories. So grab a coffee and pastry and join me virtually!

Niki

PS I'll be back tomorrow as usual with a very exciting home tour to share with you, see you then!

All the photos featured are from Formland exhibitors, shown from top to bottom: Muubs, House Doctor, Bloomingville, Lene Bjerre Design. 

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