Simon's Beautiful Stockholm Home Where Old Meets New | Smart is Beauty

Friday calls for a lovely, inspiring home tour to get us all in the mood for the weekend, don't you think?

And today we're heading to Hornsgatan in Stockholm's Södermalm, where Simon lives in a beautiful 150-square-metre apartment dating back to 1905.

With its grand proportions, high ceilings, ornate plasterwork and beautiful old wooden floors, the apartment has all the makings of a dream home. But when Simon first took it on, much of its original character had been lost over the years. And so began a labour of love to bring back some of its former glory, while creating a home that feels very much part of the present.

It's perhaps no surprise that Simon has such a keen eye for interiors. After years working in sales and marketing, he decided to follow his passion and launched his own interior design and joinery company, Tosta Studios, in 2025, specialising in bespoke projects for private homes.

And his own home is a wonderful reflection of that creative spirit. Three years on, the result is a beautiful mix of old and new, where elegant period details sit alongside contemporary furniture, sculptural lighting and warm, earthy tones. It's sophisticated yet wonderfully relaxed, with just the right amount of unexpected touches to keep things interesting.

Come and take a peek!

I love how Simon has managed to honour the history of the apartment while making it feel so fresh and personal. 

And that kitchen! With its beautiful marble-topped island, traditional cabinetry and cosy window seat, I can see why it's Simon's favourite spot in the home.

When asked to describe his apartment in three words, Simon chose warm, personal and playful. But perhaps what I love most is his approach to creating a welcoming home. For him, the best sign that he's got it right is when friends come over and end up staying much longer than they intended. Perfect weekend vibe!

I'd love to hear if anything in particular caught your eye in Simon's home. If you'd like to see more, head on over to his instagram @simonsaids - there are so many more corners of this home to explore! 

Wishing you a wonderful weekend!

Niki

Smart is Beauty

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